Department
Course Description
This course is intended for students with no previous exposure to marketing. Basic marketing concepts, advertising, consumer behavior, strategic planning and the marketing of sport, fitness and health as a consumer service are introduced. Students will gain an understanding of sport marketing by examining the sport marketing mix of product, price, place, and promotionas well as marketing research, marketing strategy, market segmentation, branding, sponsorships, licensing venue and event marketing, global sport marketing, and public relations. This course is intended to provide the foundation knowledge necessary for an entry level career or upper level course preparation in Sport Management.
Academic Level
Undergraduate